The power of the GIF

A GIF (or Graphics Interchange Format) is a really useful bite-sized marketing tool. They’ve been around for over 30 years but they’re now embraced by all businesses as a tool that brings their online messages to life.

A looping GIF embedded into a web page or social media communication can add a powerful dynamic to your message.

GIFs are particularly suitable for sharp-edged line art, such as logos, with a limited number of colours.

You can see an example here we created for the Association for Project Managaement as part of the marketing campaign for a new publication.